Digital Marketing for Manufacturing Companies

Marketing has transformed significantly in the manufacturing industry over the past few years. With the advancements in technology, traditional tactics like cold calling or giving out donuts to clients no longer work effectively on their own. It's time to add a solid digital and content marketing strategy to the mix.

What is digital marketing all about?

It's all about attention. It's all about attracting potential customers to your product or service through various channels. These channels include ad campaigns, webinars, social media promotions, blog posts, email campaigns, or conferences and events. While sales and marketing share the same goal of revenue growth, they differ in their responsibilities. Marketing focuses on generating interest in your business's product or service, while sales focus on managing relationships with potential customers and selling them the product or service.

Why Does it Matter?

Digital marketing platforms have become increasingly important in the manufacturing industry. LinkedIn, with nearly 200 million members in the United States alone, is a great platform to connect with potential customers. By posting regularly and running ads, you can reach more customers and bring in more qualified leads to grow your business.

Should it Replace Other Efforts?

NO! Although traditional activities like cold calling and attending trade shows can still help build relationships with your buyers, it's crucial to stay top of mind on the digital platforms they use. Updating your website is also essential, as potential customers are coming to you with questions or pain points that need to be addressed.

Other vital marketing tactics include offering potential customers valuable information via gated downloads or webinars, gathering leads and funneling them into email drip campaigns, optimizing your website and content for SEO, and running targeted digital ad campaigns. Maintaining an active social media presence on platforms like LinkedIn, Facebook, or Instagram is also critical.

Wrap Up

Overall, marketing in the manufacturing industry is ever-evolving, and it's crucial to keep up with new trends to stay ahead of the competition. It's also very important to remember its not an "either or" type of thing. Digital ads and content marketing are not a replacement for sales calls and trade show booths. They are a tool in the belt that works together with other marketing and sales efforts to reach your goals.

As always if you need a guide to help you get things moving with digital marketing in your business, get us a holler! At LoveWell, we're a full-service digital marketing agency that can help enhance your manufacturing business's marketing strategy to achieve your goals. Contact us today and lets discuss how we can help you.

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